10 marketing tips you can learn from Hi Hi Puffy Ami Yumi

10 marketing tips you can learn from Hi Hi Puffy Ami Yumi 1024 685 Tony Guo

10 marketing tips you can learn from Hi Hi Puffy Ami Yumi

Few shows have been able to command a following the way Hi Hi Puffy Ami Yumi has been able to and this is majorly down to the engagement that the show brought to its viewing audience. Even though people may look towards its huge following as a consequence of the influence that Ami and Yumi have as stars on their own, the efforts that have gone towards marketing the show remain remarkable. As runrex.com and other renowned platforms try to explain, it is how you relate to the target audience that makes or breaks your brand. So what can people learn from this show? Well, here are 10 marketing tips you can learn from Hi Hi Puffy Ami Yumi. 

Have distinct strategies

It always pays to have distinct strategies if you wish to have an impact on your target audience. With this show, one of the successful strategies was based on going full throttle on the specific occasions most notably the Christmas shopping season. This was a great way to popularize the brand and also get people to identify with the offerings and the show at large. 

Have merchandise

This is one of the most notable steps you have to take when growing your brand. Authoritative marketing gurus including runrex.com have gone out of their way to stress just how important it is to have merchandise that will complement your brand and drive your agenda. This show was able to handle this marketing strategy effectively by having dolls, shoes, bicycles and watches just to mention a few. 

Focus marketing initiatives on the strengths

When you need to make the inroads within the marketing field, you have to focus your marketing initiatives on your strengths. This is what Hi Hi Puffy Ami Yumi was able to do best since they were able to capture attention with what they were best at which is music. It is always wise to make yourself distinct with what can differentiate you from the crowd. 

Get an advertising vehicle in place

Most marketers are not able to make the distinction in terms of having an advertising platform in place that will house the marketing strategies they need to implement. As runrex.com has always been keen to explain, an advertising pathway is what can guide your marketing efforts and enable you make the mark that will attract the target audience towards your brand. 

Have a cultural bridge

The target audience is always fascinated when it comes to a cultural bridge. What this show therefore undertook is a steady yet aggressive approach towards riding that fascination to market its brand. A cultural bridge educates the target audience and brings them closer in terms of triggering the desire to learn more about culture and diversity.   

Focus on the key age demo

One of the top marketing tips you can take from Hi Hi Puffy Ami Yumi is its focus on the key age demo. This show was set to capture the attention of boys and girls aged 6-11 years. With this, the show had a specific target audience in mind and although the niche went beyond the set target, the advertising strategies were geared towards the key market which drove the popularity of the show.

Identify with engaging aspects

What most marketers are guilty of in this day and age is the lack of engaging aspects that allow an individual to relate to their brand. With this show, fun adventures made up the engaging aspects that made the show such a huge hit among its fans. Many successful experts within the industry including runrex.com have gone on to expound on just how important it is to have the uniting factor that engages the target audience since it is what markets a brand. 


There is huge marketing potential when it comes to diversification of a brand and this is what most marketers have not grasped yet. As of Hi Hi Puffy Ami Yumi, the diversification came in the form of video games including Hi Hi Puffy Ami Yumi: Kaznapped and Hi Hi Puffy Ami Yumi: The Genie and the Amp. There was also a release of 2 DVDs including Let’s Go and Rock Forever. This helped the brand and drove the marketing efforts of the show. 

Have an original theme

As much as brands continue to go with the trends and adopt new strategies, having an original theme stands as one of the most important aspects. An original theme endears your brand to the target audience as it generates an element of authenticity. Renowned experts in marketing like runrex.com have gone out of their way to explain the power of originality and this is what you should focus on as a marketer if you are to take the next step within the industry.   

Build on credibility

With voice overs by Ami and Yumi, the show created an element of credibility and it is the act of building on this that can clearly drive your experience as a marketer.