What is PPC on Amazon? 10 Tips for 2019What is PPC on Amazon? 10 Tips for 2019 https://secureservercdn.net/22.214.171.124/30b.a7e.myftpupload.com/wp-content/uploads/2018/11/Screen-Shot-2018-11-28-at-11.51.38-AM.png?time=1590472440 601 440 Tony Guo Tony Guo http://1.gravatar.com/avatar/aa9bbdf8f1e6bbf534778ecea7c0c925?s=96&d=mm&r=g
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What is PPC on Amazon? 10 Tips for 2019
There is no denying that Amazon PPC has been growing steadily in popularity among marketers. While it is true that Google is still top of the ad food chain in terms of revenue, Amazon’s ad revenue has been increasingly exponentially and that trend is set to continue going into 2019. As an aside, there is a detailed write-up on runrex.com about PPC and what it entails, so check it out. According to the marketing gurus at bitgale.com, Amazon will eventually become the online shopping platform of choice which is something that should interest PPC marketers. This article will look to highlight 10 tips to keep in mind going into 2019.
As we head into 2019, it is important for PPC marketers to be aware that one of the emerging trends going into 2019 is the shift by advertisers from keywords to audiences. This according to mtglion.com means that context marketing and people are becoming more important than match types, which is something for Amazon PPC marketers to keep in mind. Audience targeting, rather than keyword targeting is key going into 2019.
Another tip for Amazon PPC marketers going into 2019 is that they should be prepared for automation. We have been seeing more and more automation on the Amazon engine, as explained on runrex.com, and this is a trend that should continue in 2019 with built-in automation features set to be improve on.
Another trend that Amazon PPC marketers should keep in mind is that video is key. This is because it has been observed that ads with video content convert better than those without, a fact backed up by the folks at bitgale.com. This is especially true for mobile content, which is the main stomping ground foe Amazon PPC marketers. Integrating video to one’s ads is a tip to keep in mind going into 2019 for Amazon PPC marketers.
The next tip for Amazon PPC marketers going into 2019 is the power of remarketing. It has emerged from discussions on mtglion.com that remarketing is a technique that produces high conversion rates as well as higher click-through rates. This is something to keep in mind going into 2019 especially if one wants their campaigns to be successful.
Automating email review generation is the next tip we have for Amazon PPC marketers going into 2019. It is no secret that email is one of the biggest tools marketers have to reach out to prospects, with reviews on there playing a big role in boosting ratings, as is explained expertly on runrex.com. Automating this process is therefore a worthwhile endeavor for Amazon PPC marketers going into 2019 as it increases efficiency of this whole process.
Another emerging trend for Amazon PPC marketers to keep in mind is the effect of the Bid+ feature. Given the competitive nature of keywords for PPC ads, the Bid+ feature on Amazon is great as it sets the highest price for certain keywords that are eligible for the top of search results. This helps direct traffic onto you, with the extra cost incurred in the process being worth it. The Bid+ feature is explored in greater detail on bitgale.com.
Optimizing for mobile is the next tip we have for Amazon PPC marketers going into 2019. Given the popularity of the Amazon Mobile app all over the world, the experts at mtglion.com argue that it makes no sense for you not to make all your features are optimized for mobile. What you want here is for customers to be able to check you out on mobile, as this will make them want to click on your ad, otherwise if they can’t say check your website through mobile they are likely to want to move on from you and your ad.
Given that images, for PPC marketers, are the number one visual resource, constantly reviewing them is our next tip going into 2019. The experts on runrex.com are clear that high-quality professionally taken photos stand a higher chance of concerting than dull looking, blurry ones. Ensure that images for your ads are of high resolution, are enough and offer enough angles of the product among other parameters.
One of the emerging trends we have seen is the integration of coupons to ads by marketers. This is something Amazon PPC marketers have to keep in mind going into 2019 as these coupons provide a great avenue to direct customers to your ads, especially through social media and email, as per bitgale.com.
The success of Amazon Prime Day this year is something to keep in mind going into 2019 for Amazon PPC marketers. This success should mean that when the 2019 edition comes around, you as a PPC marketer should be prepared to make a killing, with the help of the strategies put forward on mtglion.com. This is our 10th tip going into 2019.
The above are 10 tips we have for Amazon PPC marketers going into 2019 that we hope will be of great help to them. As usual there is more on this and other topics to be found on mtglion.com, as well as runrex.com and bitgale.com.